3D Visualization, Web Development
2024
Project Aurea asked a difficult question:
Can transformation be designed - not as a tool, but as an experience?
Aurea isn’t a product. It’s a shift.
It’s a digital exhibition. A therapeutic mirror. A personal detour.
It lives in the space between media and mental health - between story and self.
We didn’t just design the interface. We built the mood.
A place to pause, reflect, and recalibrate. Quietly bold. Fiercely human.
Identity
The brand identity needed to feel neutral, yet alive.
Stable, yet capable of tension.
So we created a design language that thrives on contrast:
– Tight, vertical lines beside expansive white space.
– Editorial calm interrupted by typographic urgency.
– Bold colors used sparingly, not for decoration - but punctuation.
The brand doesn’t speak in slogans. It breathes in structure.
Logo
The Aurea logo begins with a line. A deliberate pause.
Then a word - Aurea - set in Avenir, with just enough weight to feel grounded.
There’s no symbol because the brand is the framing.
The line. The name. The space between them.
It is minimal, but not empty. Defined, but not confined.
Primary logo
Secondary logo
Logo symbol
Typography
Typography carries the rhythm.
Avenir Next serves as the main voice - modern, legible, and deeply human.
Its geometry gives clarity. Its softness gives warmth.
Ailerons appears selectively, like a visual accent.
It adds texture and lift - used only when the message needs to stand taller, bolder, or stranger.
Together, the type system feels editorial. Intentional. Almost cinematic.
Primary typeface
Secondary typeface
Colors
The color palette needed to hold emotion without melodrama.
- Blue (#1676B3): The primary tone. Trustworthy, calm, and unshakeable.
- Yellow (#FBCD61): Optimism, but muted. The color of insight, not noise.
- Red (#D31931): Used sparingly. For moments that demand attention or urgency.
- Orange (#F56A08): Transitional energy - momentum, not chaos.
Every tone plays a role. The composition is orchestral, not decorative.
Website Design
The website behaves like a gallery: it invites exploration without expectation.
Horizontal scrolls. Unexpected pacing. Soft transitions.
We avoided traditional UX hierarchy. Instead, we leaned into narrative flow - like turning the pages of an internal monologue.
Text overlays images. Images interrupt words.
The experience is sometimes disorienting - intentionally so.
Because so is change.
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Product Storytelling / Applications
Project Aurea isn’t for everyone. And that’s the point.
It’s for those who are ready to see themselves, differently.
The visual language and editorial voice encourage introspection, not consumption.
We didn’t sell solutions.
We designed space.
Project Aurea is not the future of therapy.
It’s the art of personal shift, expressed digitally.
Not louder.
Just deeper.
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