We knew early that this brand would need to carry both sharpness and softness.

The energy of independence with the fluidity of self-expression.

So we designed a visual language that blends digital precision with human rhythm. The identity feels confident, but never rigid. Technical, but never cold.

Koral doesn’t shout. It flows.

The Koral mark is a kinetic monogram - sharp, angular, and slightly alien.

It looks forward, moves upward. It feels like a path, a symbol, a gesture.

The wordmark beneath is custom, too: curved where it needs to be, technical where it counts. The spacing breathes. The lines guide. The logo works as a symbol of motion, transformation, and design-led technology.

Koral’s typography is expressive but disciplined - like the professionals it serves.

Aspecta leads with geometry and grace. Its wide forms and clean strokes offer a futuristic poise, while maintaining warmth and familiarity.

Inter, used in supporting roles, brings functional clarity. It works across mobile, product cards, and microtext without ever calling attention to itself.

The result is a system that breathes elegance into functionality. It doesn’t try to stand out - it fits in, beautifully.

The Koral palette is rich, deliberate, and quietly luxurious.

• Brand Plum Purple (#462560): Deep, modern, and elegant. A color that carries authority without aggression. It whispers sophistication.
  
  
• Dark Purple (#231B2F): A grounding contrast. It adds depth and weight, anchoring the brand in clarity.
  
  
• Light Grey (#EDEEF2): Soft, versatile, and expansive. It creates space for content and breathes modernity.
  
  
• White (#FFFFFF): Always the canvas. Clean, open, and generous.
  
  

Together, the palette isn’t ornamental - it’s architectural. It holds space for motion and meaning.

The Koral mobile app and websites create a coherent and harmonious brand experience.

We approached the layout like a stage: one where every interface, every swipe, every detail can be seen and felt.

Transitions are purposeful. The content hierarchy is clean and mobile-first.

We embraced white space as design, not absence - letting the plum and dark accents guide the user, like spotlights on moments of value.

The product is always at the center.

Everything else is quiet choreography.

Koral doesn’t just help clients book beauty professionals - it redefines what a career in beauty looks like.

We told stories not just of features, but of freedom. Of reputation made portable. Of creativity unbound by walls.

From stylists building loyal networks to salons scaling with insight, Koral adapts. The stories are specific, but the theme is universal:

Power. In the hands of the creator.

We didn’t overstate it. We showed it.

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Koral is what happens when design serves independence.

It’s not another beauty app.

It’s infrastructure for the next generation of beauty professionals - built with elegance, and built to move.